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Profit Margin Calculator

Calculate gross profit margin from revenue and cost, with markup shown alongside.

Profit margin

40%

Breakdown

Gross profit
$40,000
Equivalent markup
66.67%

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FAQ

What is gross profit margin?

The share of revenue left after paying the direct costs of what you sold — a core health metric for any business.

What is a good margin?

It depends on the industry: software often exceeds 70%, restaurants may run 5–15%. Compare against peers, not a universal number.

Why does the same deal look better as markup?

Markup uses the smaller cost as its base, so the identical profit always shows a bigger markup percentage than margin.

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